I started Southern Weddings magazine late one night with a husband deployed to war and no formal training in journalism or publishing. I didn’t have experience, but I did have more passion than a hen has feathers. I wanted to inspire couples to tell their unique love stories, rich with family history and rooted in the culture of this place we call home—the South. The place where my grandparents had lived out their own love story decades before—a love story that changed me and my family.
I wanted to do something with my life, using the gifts I had been given to help people cultivate what matters. But, that was the extent of my grand vision. I didn’t know where this would lead, exactly. I just knew it needed to exist. I had a tiny seed… and I took a leap of faith and planted it. I thought this would grow into a small publication. Perhaps we’d print it ourselves and put it in neighborhood grocery stores and local churches.
God had a different plan.
Dear friends, I did not expect this would be my path—our path. I sit here writing to you from my home in North Carolina with three little ones, a husband I am so grateful for, and ten issues of Southern Weddings that have brought with them a lifetime of treasured memories.
If you have known us for any length of time—from a day to a decade—you know that our heartbeat is to help women uncover what matters most and intentionally live that out. We heartily embrace the truth that we can’t do it all and do it well, but we can choose to cultivate what matters right where we are.
Many times, cultivating what matters means making hard decisions.
Sometimes, it means letting go of good things to make room for even better things to come.
It is with bittersweet expectation that I share with you what we’ve been praying about and wrestling with for a long while: the time has come for us to turn the page on the Southern Weddings story. The tenth anniversary issue was the final issue for our team. The Southern Weddings site will soon transition to a robust archive, giving our readers and future brides access to the timeless content we’ve worked so hard to create over the last decade together.
This is a bittersweet change for us, and perhaps a surprise to many of you. Southern Weddings has continued to grow: we had our best year ever in 2017, celebrated our tenth anniversary, and yet—we found ourselves at a crossroads. You see, we are a unique company with two brands under one small roof: Southern Weddings and Cultivate What Matters.
As both Southern Weddings and Cultivate have grown over these last years, we have been stretched as a team. Both companies are making an impact on people’s lives and hold so much continued growth potential. But, like I have written about in both Make it Happen and Cultivate, you can only grow so much in one space. If you grow too much—even good things—they start to take nutrients away from each other. At the rate both brands have been growing, supporting two companies would be unsustainable in the long-term.
You might be thinking, “Why not just do it all? Why can’t you hire more people? Why can’t you adjust to the growth? How can you let go of something so good?“
Therein lies the entire mission and heartbeat of what we do. Living on purpose often means making hard decisions for the greater good. We are nine women, most of whom work here in my home office in Chapel Hill. We want to have a profound impact on this world while maintaining the quality of life that is so important to our team and families. That means being all-in wherever we are.
We believe we have completed the work we were given to do with Southern Weddings. We created something that was built to last. Many of our readers have saved their issues for their children and grandchildren. I have done the same. The heart of this magazine is ever-beating. It lives on because meaningful love stories can change the world long after the stories themselves have been lived. We believe our best work is before us and we’ve had to make this hard decision to be able to give our whole selves to it.
This was an incredibly prayer-covered decision. We have met with business leaders, gotten wise counsel, and taken many months to just listen. We listened and we waited for the plan to be revealed. Times of waiting for answers can be times of ripening. In the wait, and in countless conversations, our team grew closer as we wrestled with this decision together. How can we let this go? What would that look like? How can we best serve people? Is there another publisher who could take this over? When God finally gave me clarity on moving forward with closing this chapter for our team, what gave me great peace was that He gave the same clarity to the team, too.
Everyone’s willingness to embrace change has been extraordinary. (Dearest team, I love you.) We have felt sadness in this change, but more than that, we feel gratitude for this decade—and gratitude for the opportunities we have to continue to use our gifts to change the world and help you use yours, too.
As you can imagine, letting go of something I poured my heart and soul and prayers—and over a decade of my life—into isn’t easy. As I sit here about to hit publish on this note to you, there are tears running down my cheeks. I have been overcome with emotion many times over the last months. Southern Weddings changed my life, my family, and my marriage, and thousands of others have experienced the same impact as we’ve helped couples plan meaningful beginnings to married life. We have created something meaningful and beautiful that will, Lord willing, continue to change lives long after I’m gone. I continue to stand in awe that God wrote Southern Weddings into my story. After a decade, it still doesn’t feel real! He can use imperfect people, with imperfect stories, to change the world.
Southern Weddings has changed all of us… and the best is yet to come.
Seeing Southern Weddings on the shelf this past December. After ten years, the thrill of newsstand sightings never faded!
The Cultivate brand has grown exponentially in the last few years, and we have been equipped and tasked with shepherding it well. With this change, we believe we will not only be able to continue to do the work of strengthening meaningful relationships, but we will be able to do it even more effectively, reaching not just brides, but women of varied life stages and seasons.
Our goal is to change a culture, helping women to cultivate what matters right where they are: helping women live purposeful lives. Helping all of us to embrace the power of progress, not perfection. Helping women embrace change and find confidence in their unique paths.
Perhaps you have been considering a change of your own. We hope our story will encourage you to know that…
— It’s okay to let go of one dream to make room for something else.
— It’s okay to not be able to “do it all.”
— It’s okay to embrace change. Change is hard, but it can be life-giving for you and countless others.
— You can do hard things. Good things come from hard things, and saying no to one thing means you are saying yes to something else.
— You can write a new story. You can grow something that lasts longer than you. It all starts with a tiny seed.
— And… endings can be new beginnings.
We believe our team has done the work we were given to do with Southern Weddings, and that is much in thanks to YOU for your passionate, generous, and enthusiastic support.
A favorite memory: laughing in the cornfield with some of the biggest hearts in the South.
The last decade of Southern Weddings has been filled with memories and stories and meaningful relationships grown. From the honor of getting to tell your love stories to magical launch parties at the Carolina Inn, countless emails from readers telling us our work changed their marriages, sending thousands of magazine orders out of my garage, my kids being a part of this amazing adventure, having a partnership with Southern Living, getting to create with incredibly gifted and generous artists, countless hours doing the layout for the magazine myself in the early years, happy dancing over weddings, enjoying the magic of the South together, and celebrating engagements and marriages and babies on our team along the way, what brings us joy in this new chapter is knowing those things have not been lost.
Dear friends—readers, brides, vendors, moms, sisters, friends, and many more—thank you. Thank you for believing in this dream that started with the hope of bringing beauty into a broken world while my husband was deployed to Iraq. I never imagined what the ten years that followed would hold, and I want you to know that your support—no matter how seemingly small or large—has changed the world.