Here’s a good branding story for y’all.  When we arrived at the WaterColor Resort for our SW photoshoot, we were faced with an eight-foot stack of packages from various vendors.  We spent most of the first afternoon tearing into one package after another and honestly,

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Welcome to our new series, Branding Beauties!  Lara and I (Emily, for those of you I’ve yet to meet!) are thrilled to introduce this insightful series of posts on the whys and hows of integrated branding across multiple platforms. 

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