Oh, hello blog. It’s been a while. I’ve been a little afraid of you, to be honest. Too much on my calendar? check. Not enough sleep? check. Overextending myself as usual. check. A ridiculous period of severe burnout after returning from WPPI? Yes, ma’am! (Yes, my blog is apparently a chick.) I’m actively working on the burnout. By “actively” I mean working my tush off to change my quality of life and ability to step. away. from. my. Mac. Post to follow.
So, amidst my recent travels from Vegas to Denver to Los Angeles to Raleigh to New York to DC and back to NC again this past Sunday, I’ve been working diligently with my lovely team to produce Southern Weddings Volume 3… aka awesomesauce. It has not been easy. The more I grow and learn, the pickier I get and the harder it is to please my eye. I’ve said “no” much more than usual on this issue. I think Emily has started to fear showing me submissions. Kidding. She’s incredible and refining her eye as well. I want great imagery, moving love stories, epic details, the best products, a ton of surprises and inspiring submissions that make me dream big. I’ve filled my desk with clippings, covers that make me swoon, and loads of inspiration. (recent contents of my carry-on seen here)
In an effort to help you help me (hello, Jerry McGuire), I started a Twitter series last week called #GetPublished. I want you to do well and “wow” me. In my opinion, the more we all teach each other, the more we raise our collective level of success as an industry. I don’t believe in competition. I’ll tell you if a great wedding is better for another magazine or if I think you should advertise with them instead of me. I do it all the time because I’d want the same. So, I’m vowing to try to give as much knowledge and help away as possible in the months to come. Anyway, I digress.
The photographer I had in mind doesn’t shoot bridal anything anymore, according to her agents. Swoon…
Soooo… I asked a magical question that opened up the floodgates: who wants to shoot our next cover? Seconds after I asked the question and my phone buzzed and beeped so much that I had to turn it off. It died within 30 minutes from all the activity!
So, you want to shoot our cover? The following is part exercise for you (it’s imperative that you learn to present shoot ideas with a clear vision and direction to editors/commercial clients) and a lot of help for me to get to know you as an artist. Even if you don’t end up shooting my next cover, I’ll get to know your passion and vision for future projects.
To be considered, show me what you’ve got!
1. Put together a very short “creative”: 1 part story that you want to tell through the image, 1 part what fashion and accessories you would use, 2 parts location, and 5 parts visual storyboard for what you envision. Pull images from various sources that paint the visual picture for me of the fashion, styling, location and atmosphere. Wrap it all up in a nice little low-res pdf and send it on over. (Please put “V3 COVER” in the subject of your email) Nothing fancy. If you have a vision, this should take you all of 20 minutes. Keep the text minimal. This is all about imagery and my gut reaction to your vision.
2. Here’s what I want out of this cover and I’m going to be vague on purpose: summer, blonde model, aqua/teal, hints of orange and gold, very fresh. (If another magazine steals my scheme, you can see the time stamp on this post, y’all!)
3. This issue drops at the end of July. You have to have time to do this shoot. I prefer it is shot in the South, but that’s not necessarily a requirement.
UPDATED: We’ve decided to take the top submissions and help each photographer/stylist produce each shoot. We’ll give you all the inside secrets on exactly what we want so you can execute the vision. More details to come, but essentially you are guaranteed publication in either print or online if we pick you for production… and no matter what you’ll have great new material for your portfolio. So, team up with stylists, makeup artists and bridal salons to bring this cover shoot vision to life! Please include your list of preferred vendors in your creative. If we choose you, we’ll help you get pull-letters for models if needed, guide the styling so it’s exactly what we are looking for, and help you blow it out of the water.
And just so you know, I don’t need a huge name for this cover. That’s why I’m opening this opportunity to anyone. I just need an epic image. Anyone can apply. Deadline to send me your creative brief is Monday April 12th. Bring it, y’all! A little reminder…
If you are applying to shoot the cover, leave a comment below letting me know you’ll be submitting (tell me a little bit about what you envision while you’re at it!) Have a question? Put it in the comment box below so everyone can benefit.
As a bonus, I’ll choose one random comment as the winner of one of my favorite new books: It’s Not How Good You Are, It’s How Good You Want to Be: The World’s Best-Selling Book (thank you, Jory, for the recommendation!) Winner will be chosen on April 15th.
PS – Today is our 2 year blogaversary. Thank you for two joyful years, friends.