BRANDING BEAUTIES :: XOELLE

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Here’s a good branding story for y’all.  When we arrived at the WaterColor Resort for our SW photoshoot, we were faced with an eight-foot stack of packages from various vendors.  We spent most of the first afternoon tearing into one package after another and honestly,

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I’M BACK! + BRIDALBAR ATLANTA LAUNCH

I’m back!  I mean that in a big way.  4 days in this place did more for me than I thought it would.  Before I blog that (oh so much to tell you!), I’m clearing out my travels vault, one fab event at a time.  And FYI- they won’t be in order and I have a bunch to get through.  But, it’s alright.  No Problem.  Yeh mon.

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MY MANY TRAVELS + A TRIP TO X

Ari and I sat down last night stumped. I couldn’t remember the last time I took a real vacation where I didn’t work. After a good twenty minutes of hashing back through some great — and some not so great — travel memories (most of the not so great ones had to do with me working… think proofing magazine pages while

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INSIDE THE OFFICE, VOL I

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Something I think too-easily (and too-often) gets left out of reviews of a new job is the office culture you step into, the set of company values you embrace and, of course, the people you work with. Beyond the routine and seemingly all-important concerns of salary, work assignments and enviable

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TRUTH DAY

I just came back from an amazing shoot in WaterColor, FL  It was a very eventful and inspiring trip that will be fully blogged asap.  Till then, check out the shoot previews on the SW site here and

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