Oct 27, 2017

Behind-the-Scenes of the 2018 PowerSheets Launch

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The 2018 PowerSheets are HERE and, thanks to you, our launch has been a joy! As a small team, this week, more than ever, your encouragement and support have truly meant the world to us.

This week continues to be a turning point for all of us, and for so many of you as well. You’re getting your 2018 PowerSheets, and setting yourself up for an intentional year ahead. We are all excited and grateful to walk this journey alongside you!

As I shared in my last post, this launch has been hard work but it has also been grounded, rooted and calm at the same time.

Why has it been calm?

Was it the matching T’s?

The balloons and confetti?

While that was all fun (and my office floor never looked so festive after those confetti canons exploded!), I believe it was something else–something that has been growing for many months now.

One of our core values as a team–the heartbeat of why we do what we do–is The Power of One. We believe one of the most powerful ways we can cultivate what matters is by focusing on affecting just one person’s life. One by one, little by little, we know that what we do every day matters in the big and small interactions.

And so, we’ve been paying attention over the last months. Listening to each other and to you. Preparing our soil and helping you prepare yours. Digging into the hard stuff to get to the good stuff. We’ve been focusing on the big picture and taking small steps. We’ve been embracing imperfect progress, knowing imperfect progress is still progress.

We’ve been cultivating.

This has brought a steadfast calm as a team–even when one of us has the occasional moment of panic or fear (speaking for myself here!). This week, I’ve seen our team working harder than ever, with their heads and hearts focused on what lasts longer than us.

Each Friday, we share updates as a team–what we accomplished and what’s ahead. This is what I wrote to everyone last Friday:

Team, this week has been a great one. We have all worked hard, and with joy–even in challenges! We’re in the final stretch where preparation is key. As we move into this launch, here are some things for us all to keep in mind. Our impact potential is very real: if even a small number of people use PowerSheets, imagine the domino affect that has on others. Most people’s goals trickle out to impact family and coworkers and children and friends. If even 100 people use PowerSheets, and just 2 people are affected by each person, that’s 300 people’s lives have been changed for the better. One by one, the PowerSheets experience can change people–and it starts now. I see you all impacting people already–readying them for their PowerSheets journeys! Through email exchanges, social interactions, generous decisions, and meaningful conversations, you are changing lives. We’ve worked so hard to get to this week, and the best part is that this is just the beginning. Next week marks the START for thousands of women. A new path ahead, new hope, new possibilities. We have the privilege of shepherding our community from here on as we kick off a new PowerSheets year for all of us!

Are we perfect in this pursuit of helping people cultivate what matters? No. We aren’t perfect, but I’m grateful for a God who is. I need His grace and guidance in all of this. We are imperfect people, but we believe that progress matters, not perfection. The pursuit of doing this work is worth all the mistakes we might make along the way.

The same is true for all of us and for what we will grow in the year ahead. Peonies grow through the dirt, and so do we. Good things grow not despite our flaws and failures, but right in the middle of them!

Here’s a behind-the-scenes look at some of our favorite moments from launch day and what’s ahead!

We are a really small team of 9 women. This is us on launch day!

Kristin is on maternity leave, four of us work remotely, and the other four of us work from my house here in Chapel Hill, NC, with my kiddos running around under the same roof.

Josh, Sarah, and Gracie thoroughly enjoyed the launch day festivities!

We started Launch Day at 10 am with some excitement, including a free shipping error that caused several hundred emails and phone calls to flood in within the first 7 minutes of going live. I went into go-mode and took over the phones. Our team flew into action, solving the glitch by adding a free shipping code everywhere we could think to add it so our customers could be served well. Nothing like a tech error to start your heart thumping for the day! We’re so grateful for our customer family being so patient with us and encouraging. Many of you got on live chat and sent us emails just to cheer us on–this meant so much!

Kaylee was our conductor for customer delight, telling us how to serve people well and making sure our fulfillment team here in NC was handling the flood of orders well.
Emily started the day on live chat on the shop site and then moved to our email system.
Jess took over social content and a portion of email land.
Catherine took another portion of email land and live chat on the shop.
Amber monitored Facebook and our data across the company, helping us keep an eye on inventory.
Marissa delighted customers in our direct messages.
Nicole was our tech wizard, helping ensure orders were processed correctly.

And this all continues! We’re still here, working hard on helping customers make the right decision for their particular goals, working through customer delight tasks, and helping our fulfillment team get orders out the door.

A few of our favorite things this week:

From me: I am especially grateful for all of our new Cultivate family who will be digging into 2018 goals with us (hi!!). It was a joy to talk to many of you on the phone and in messages this week, and there was even some dancing with some of you on my live broadcast. Get the free replay and see inside the PowerSheets collection LIVE.

Another favorite was a last-minute project that Nicole and I tackled the day before we launched. If you can’t tell from this 2018 PowerSheets video, we had a little fun making this (wait for it… don’t miss the ending)!

The 2018 PowerSheets Intentional Goal Planner from Lara Casey on Vimeo.

From Nicole: Yes! I loved finishing up the PowerSheets product video! It was a last-minute product but ended up being really fun to make and to watch. I hope it helps customers get to know PowerSheets more thoroughly and get a few laughs, too.

From Catherine: My favorite part of the launch day was when Emily was filming an Instagram story talking about the party poppers, and Kaylee popped hers and scared her! 🙂 But I also loved dressing my baby up in her Cultivate onesie to match mama. And of course, hearing from all our lovely customers about how excited they are to get their PowerSheets!!

From Emily: I love how launch days allow us to dive into different parts of the business than we usually do. Instead of my normal behind the scenes team duties and creative director things, I got to talk with YOU on live chat and customer service. And y’all were so excited and encouraging!!! And so many of you are new to PowerSheets! We can’t wait to get to know you better over the next few weeks and months!

From Amber: My favorite part of yesterday was seeing the excitement of so many new customers who are joining the Cultivate family and using PowerSheets for the very first time. Even better — the past users encouraging them and sharing their own stories about how PowerSheets has impacted their lives since they first started using them. It truly is a community here and I’m excited for the year ahead for everyone!

From Marissa: I loved talking with our customers who were buying PowerSheets as gifts for their sisters and friends! What a gift to give! And I loved the behind the scenes laughs we shared, the confetti pops, and cowbell rings with our entire team to continually celebrate such an exciting week!

From Kaylee: My favorite part of Launch Week has been getting to interact with new PowerSheets users! How exciting it is to know the impact the PowerSheets will have on these ladies. A close second was seeing the whole team (and kiddos!) in their Sprout onesies and tees.

From Jess: My favorite part has been seeing how seamlessly our teamed worked together this week to serve our customers and one another! We embraced each thing that could be seen as an obstacle as an opportunity to embrace our motto of “progress, not perfection,” and we had a lot of fun along the way too! It’s a reminder that we’re all on this journey together!

And our two favorite team members of the day…. the Winchester twins.

Friends, thank you! Thank you for your encouragement and support. Your kindness and enthusiasm have meant the world to us this week as we continue to do this work. This is just the beginning for all of us!

We are excited for the happy mail coming soon to all 50 states, Guam, Puerto Rico, many military bases (thank you for your service!) and 22 countries. Our shipping team here in North Carolina is working so hard getting orders out the door. I wish I could hop into every box and give you a hug and a high five and hear all about what you are cultivating in the year ahead!

P.S. We’re hiring (and now open to remote candidates for highly skilled applicants!) 

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  1. Emily DeArdo on October 27, 2017 at 4:47 pm

    Awwww, baby Winchester twins! I just love them!
    I cannot wait to get my 2018 Powersheets. The last three sets I’ve done have made SUCH A huge difference in my life and I’m so thankful to you guys for creating and making such life giving tools!

    • Lara on October 27, 2017 at 6:41 pm

      We are so grateful to hear that, Emily! We love you!!

  2. Mattie on October 27, 2017 at 6:18 pm

    Such fun! Thanks for all the hard work you guys put in on making the new Powersheets! I am so excited to start using mine and prepping for another year of intentional goal setting!

    • Lara on October 27, 2017 at 6:41 pm

      Yay, I’m excited for you!!

  3. Mhay on October 28, 2017 at 10:19 pm

    That video was absolutely adorable! Love it and can’t wait to receive my power sheets in the mail! It’ll probably come before the shipping confirmation. Lol

  4. Bailey Jean on October 29, 2017 at 4:49 pm

    Yay! I am so excited for this next round of PowerSheets and those who are jumping in for the first time! A game changer for sure! Lots of love for you gals <3 You all work so hard to help us make what matters happen, and it makes all the difference!

  5. Lisa on October 31, 2017 at 2:11 pm

    Of course, I LOVE the new Powersheets and all of you, but Lara, I also love the lip color you’re wearing in that video! So gorgeous on you! Hugs!

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