Marketing « Lara Casey

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We’re back with a brand new Branding Beauty, and this time around it’s Caroline Colom Vasquez of Paloma’s Nest. Unlike our last two, shall we say, branding sleeper hits (Lisa Lefkowitz and XOElle), Paloma’s Nest is almost as famous for (more…)

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Here’s a good branding story for y’all. When we arrived at the WaterColor Resort for our SW photoshoot, we were faced with an eight-foot stack of packages from various vendors. We spent most of the first afternoon tearing into one package after another and honestly, (more…)

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Welcome to our new series, Branding Beauties! Lara and I (Emily, for those of you I’ve yet to meet!) are thrilled to introduce this insightful series of posts on the whys and hows of integrated branding across multiple platforms. (more…)