I’m thrilled to launch my new site and business blog today! The wedding market is a big mystery and navigating through branding, marketing, submissions, business strategy and perfecting the client experience can be a huge frustration for so many. My goal with Lara Casey Reps is to take businesses to their fullest potential so artists can focus on their art and wedding pros can focus on the client experience. I’m taking the guesswork out of business and helping wedding professionals get clear, focused, and put their energy where it matters most.
I have been so fortunate to work with some incredible artists over the last months. My clients blow my mind on a daily basis with their commitment to their work and their brides. Jory Cordy, Jeff Holt, Kyle Barnes and newcomer to the wedding world, celeb photographer, Jeremy Cowart, have filled my days with excitement and inspiration. I look forward to sharing more about them and how their businesses evolve here on LaraCasey.com. This blog will be filled with a lot of surprises– not only biz advice, but personal adventures, insight from my team here and top advice from the best of the best in the wedding industry. I also have a new twitter account specifically for Lara Casey Reps news and advice: WeddingRep.
A few FAQ’s:
Are you taking on new clients? Yes, but on a very limited consulting level only. I am limiting our client list based on several factors: marketability, diversity in our client base, and dedication to being the best of the best in your market. If you aren’t willing to work hard, I won’t take you on. We’re not here to do things for you, but rather to help open doors for you by breaking your business down and examining it with a fine tooth comb. Imagine that you have an entourage of professionals working for you… I would essentially be your manager, not your Ari Gold. I don’t work on a typical representation system where clients pay a percentage of their profit. I can’t book you the job like a commercial agent might, but in very concentrated consulting sessions, I will show you how your brand can attract them. We’ll focus on how your business can become a powerful magnet for the client you are craving. And if I don’t know the answer, I’ll bring someone onto your team that does. So many people are “consultants” now in the wedding industry. The truth of the matter is that we’re all completely different with a variety of skill sets. You many not be the right client for me and you may be my perfect match. I will know right off the bat. It’s all about the big picture.
Are you only working with photographers? No, definitely not. I’m currently consulting several wedding planners as well. I’m open to working with any wedding professional who is dedicated to being their best self and will stop at nothing to get there.
Are you offering wedding PR? Yes and no. I will offer marketing and submission strategy advice of course, but we will not act as a PR firm. I’m happy to recommend a publicist to my clients.
How do you have time for all of this? Easy… I’ve been doing this innately for a long time. It was after WPPI this past year that Jory called me one day and asked me if I’d consider working with him on a regular basis. I thought, “I do this for people all day anyway…connecting people, offering advice, bringing the right professionals together to make magic happen”. What happened was I fell into my “zone”. I’m harnessing my background as a wedding planner, business owner, magazine publisher and speaker and using that very unique perspective/experience to help my clients flourish. I am limiting my client roster though, to keep this manageable and elite. If I take you on, you know I believe in you 110% and will go to the ends of the earth to make sure the world knows it.
What is the investment for consulting sessions with you? Drop me an email and let’s talk. I’m keeping it pretty simple.
What’s the process like? Ask one of my clients. It’s different for everyone because, well, everyone is different. The process I’ve taken with Jory vs. Kyle is night and day. Same goal: build their brand, grow the business. Completely different strategy for each. In general though, depending on where you are with your business, we’ll talk once a week for an hour. These weekly sessions keep you accountable and always moving forward. I will challenge you. But, you have to bring something to the table. I’ll lay out the expectations and show you the tools specific to your brand that help you meet them with flying colors. Some clients need less than that, so we talk twice a month and correspond via email between. I’m a pretty open book though, so I like when one of my clients calls out of the blue to ask a question or give me an exciting progress update.
Have a question? Email or call and I’ll give you the scoop.
I have to thank Ross and the team at Flosites for being so patient with me during the creation of my sites. They are really one of a kind and a joy to work with! And thanks to Kyle Barnes for recommending Ross to me and to Kyle, Jeff and Nick Onken for helping me through the initial design/branding stages. Most of all though, thanks to all of my friends and encouragers who have waited patiently for my new sites since I first mentioned the concept on Twitter many months ago. Your belief in the integrity of the wedding world is why I do this!